' It is Important to give some thing back to the society we live in, so as to enjoy What we earn '

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“My 0.50” is a voluntary micro project undertaken by all the employees of Joyalukkas Jewellery as a part of its CSR activities. This project was first initiated in March 2007, and as a part of the strong belief that, together, we ought to give back to society what we can. The unique feature of this project is that it involves each and every member of the Joyalukkas family.

We believe that God and man are equal partners in life. God always does his bit, and we need to do ours. The part of God’s 0.50 is always full. Therefore, at Joyalukkas, we decided to do our bit towards filling the part of our 0.50. That is how we began the drive for “My 0.50”. Read more...


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The company’s staff voluntarily supports the “My 0.50” project by a daily contribution of only 0.50 Fils (.15 cents) of their salary to the fund. Read more...


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The challenge was faced in understanding and deciding how to channelise these funds. This paved the way for us to develop an implementation strategy. Read more...

My50 Login

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